This a recession, not just a "soft landing," or a long overdue market correction. Still, in the middle of massive layoffs and earnings warnings, many companies move forward and keep proving what TechMarcom has believed all along - the rules of the "Old Economy" applied to the "New Economy." Profitability, experience, and a newsworthy story to tell are essential to long-term success.

Far too many PR agencies have a "take the money and run" approach, with no regard for the actual journalistic value of a client's products or services. This burns up clients' budgets and harms the reputation of the PR industry.

TechMarcom is a possible solution with a new business model. We specialize in value-based marketing communications. It's been our policy to only accept clients that have something new to bring to the table, either as some type of first-mover advantage or an innovative story to tell the media. We won't waste the media's time with hollow hype and marketing buzzwords.

We also won't waste your money! We don't play the usual agency game of having senior professionals sell you our services, only to have the work done by junior staffers with limited business and life experience. Your marketing communications needs will be met by a seasoned professional, working as a member of your team - and we'll do it at rates far below agencies that expect you to pay for the view from their conference room!