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New Product Development, Positioning, Focus Groups and In-Depth Interviews
for the consumer, industrial, and high-tech sectors. Typical projects:
- Exploring product/service categories for unmet needs.
- Positioning/repositioning of product or service.
- Creating new products from new technologies.
- Focus groups and in-depth online forums to explore customer attitudes
toward products/services, marketing communications, sensory issues, etc.
Powerful new research tool: The In-Depth Online Forum yields responses
in greater depth than with traditional qualitative research. You can explore
a wide range of issues over several days, without leaving your desk.
Learn more! Click here for slide presentation.
New!--Article on unorthodox approaches to new product development
(appeared in April 1, 2002 issue of Brandweek).
Click here for article.
We've formed a partnership--The JP Group--with Jacques Chevron, a branding strategist (who has considerable skills in new products and concept generation), to bring even better results to our clients. The key benefit: Our creative approaches to projects will result in a competitive edge for your brand strategy, new product or positioning.
Click here for our web site (JPGroupUSA.com), which features numerous, informative slide shows and articles on both branding and new products.
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- Phil Glowatz & Associates
New York City
phone: 718.343.6535
fax: 718.962.1027
e-mail: phil@glowatz.com
Copyright © 1997, 2002, Phil Glowatz & Associates
All Rights Reserved.
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